This week’s new drinks: Black Adam-themed energy drinks, non-alcoholic aperitifs and psychedelic microdoses


In this week’s new product roundup, ZOA Energy unveils limited-edition Black Adam cans, Figlia rolls out its first RTD offering, and Psychedelic Water launches the first legal microdosed product.

Fig

Non-alcoholic aperitif brand Figlia has launched its first RTD offering, Fiore Frizzante. The drink is made with Figlia’s flagship aperitif, sparkling water and lemon. According to the brand, Fiore Frizzante does not mimic alcohol to ensure that it does not trigger in people struggling with alcohol or substance addiction. Fiore Frizzante is available for $36 per 8oz 6-pack. cans or $69 per pack of 12. For more information, visit drinkfiglia.com.

Four Sigmatics

California functional coffee maker Four Sigmatic has unveiled its first cold brew product, Think Cold Brew Ground Coffee. The new offering combines 100% organic Fair Trade Arabica beans with functional mushrooms like Lion’s Mane and Chaga to support cognitive functions and mental well-being. Think Cold Brew Coffee is available online for $16 per 12 oz. bag for members and $20 for non-members. For more information, visit foursigmatic.com.

Verve

Verve Coffee Roasters has launched its new line of Flash Brew RTD Oat Milk Lattes. Available in three flavors – The Original, Chocolate and Honey Lavender – the lattes have an average of 40-50 fewer calories per serving than competitors, the brand claims. Verve Flash Brew Oatmilk Lattes are currently available at all 13 Verve cafes in California and will soon be available online and at retailers. For more information, visit vervecoffee.com.

AZO

Along with the release of the “Black Adam” movie, ZOA Energy announced its limited-edition Black Adam can designs. The cans feature ZOA film founder and producer Dwayne Johnson as DC Comics superhero Black Adam. The 16 oz. the limited-edition cans debuted at San Diego Comic Con and will be available to consumers in September. For more information, visit www.zoaenergy.com.

Aficionado

New Jersey-based coffee brand Aficionado has launched a new line of canned beverages. Available in five varieties – Cold Brew, Coffee Leaf, Cascara, Ginger Husk and Blossom (Elderflower, Chamomile) – the entire range features semi-washed single-origin Typica coffee grown in Peru. Cold Brew, Cascara, and Ginger Husk are available online for $12 per pack of 4 unique flavors. For more information, visit afficionadocoffee.com.

Ultima Regenerator

Ultima Replenisher has unveiled the newest format addition to its line of water enhancers, the Tropical Variety Pouch. The new pouch includes Passion Fruit (new), Blue Raspberry, Lemonade, and Watermelon flavors. Ultima Tropical Variety Pouch 20-count stickpack is available on the brand’s website for $20.99 and will be available on Amazon in September. For more information, visit ultimareplenisher.com.

psychedelic water

Psychedelic Water has unveiled the first-ever legal microdose product, Psychedelic Functional Microdose. The microshot combines functional mushrooms with nootropics to support focus and memory. Available in two flavors – Orange + Peach + Ginger and Ume + Sakura – the microshots are available online for $23.49 per 2.5oz 6-pack. bottles. For more information, visit psychedelicwater.com.

R7 Energy

R7 Energy has entered the energy drink scene with its 3-part range. Available in three flavors – Lightning Lemon Lime, Orbit Orange and Midnight Rush (grape) – the drink contains green coffee beans, L-theanine, L-carnitine, certain B vitamins and electrolytes. R7 Energy is now available online for $35.88 per 12oz 12-pack. cans. For more information, visit drinkr7.com.

Orro

Orro has expanded its line of plant-based “mini meals” with its new flavor, Pineapple Upside Down Cake. The new offering, inspired by Tabitha Brown, packs 16 grams of protein in every 11.1 oz. cardboard. Orro Pineapple Upside Down Cake is available online and in-store for $34.19 per pack of 12. For more information, visit drinkorro.com.

Down to earth

Down to Earth has launched revamped packaging for its line of iced teas. The new packaging features a large “Iced Tea + Superfoods” caption and a food photograph that depicts the ingredients inside the bottle. Available in five varieties – Hibiscus Ginger Tea + Rose Hips, Peppermint Green Tea + Lemon Basil, Apple Cinnamon Tea + Chaga, Lavender Camomile Tea + Ashwagandha and Ginger Lemon Tea + Turmeric – the teas are now available in their revamped packaging online. For more information, visit drinkdowntoearth.com.


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