New YouGov study commissioned by the Campaign for Real Ale (CAMRA) found that almost 70% of consumers in the UK believe that having a draft beer or cider in a pub is the most environmentally friendly way to have a drink. Research participants were asked what they thought was the lowest associated environmental impact – to which 69% said it was beer and cider sold on draft from licensed premises.
Draft beer or cider served in a licensed premises such as a pub, social club or bar is considered the greener option beyond drinking beer, cider, wine or spirits in bottled or canned purchased from an approved local or from a supermarket or off-licence.
In addition to being stored and served in reusable barrel-to-glass containers, cask beer is typically brewed locally and served locally, reducing beer miles and helping drinkers discover new locally sourced flavors. The survey comes as CAMRA publishes the 50th edition of its Guide to good beers, which celebrates the best pubs serving cask ale across the UK. This year’s Guide highlights the environmental benefits of choosing to drink draft beer and outlines how CAMRA aims to support sustainability initiatives across the sector.
Writing in the guide, campaign assistant Cam Waddell said: “Cask forms the ultimate circular economy with nearly every part of the supply chain – from grain to glass – being reused countless times. Another benefit is that much of this equipment is made from materials that can be fully recycled at the end of their lifespan. »
She added: “Stocking locally produced beers has many benefits for commercial consumers: pub goers can enjoy distinctive local beer styles, it improves consumer choice and supports brewers with increased sales, which in turn creates more local jobs, and increase the resilience of the local economy with more money generated and spent in the region.
The campaign organization supports initiatives to improve sustainability across the sector, such as calling for technology exemptions in commercial tariffs to allow companies to invest in innovative energy generation and storage, supporting the ban on single-use plastic pints and the campaign for minimum juice content in cider to highlight the role of orchards in biodiversity.
CAMRA Chairman Nik Antona said: “Enjoying a pint from cask in your area is one of the most environmentally friendly ways to enjoy a drink and offers a wide range of social and wellbeing benefits. It’s great to see that 69% of drinkers recognize that it’s also the best way to drink greener, especially when choosing a local brewery or cider house to reduce carbon emissions compared to imported products. »
“Traditional keg beer is a zero-waste option, with every element of the process, from brewhouse to bar, reusable. It’s one of the many reasons beer drinkers can be thrilled to use their Guide to good beers to find their next pint – it’s the only guide to showcasing the best on tap across the UK!”