The Global Ready-to-Drink (RTD) Liquor Market is Expected to Surpass the US Dollar


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Global ready-to-drink (RTD) alcohol market

The global ready-to-drink (RTD) liquor market is estimated to reach over USD 85.53 billion by 2030, growing at a CAGR of 11.2% during the forecast period.

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Recent trends show that ready-to-drink beverages are widely accepted around the world and their market is growing over time. The growth in demand is attributed to convenience and consumer preferences. Consumers are offered a fresh taste and their perception of alcohol is refreshed. Ready-to-drink (RTD) products, commonly referred to as flavored alcoholic beverages, are pre-mixed beverages prepared with a base of spirits or wine and a non-alcoholic mixer such as juice or a soft drink. In addition, ready-to-drink alcoholic beverages have a lower alcohol concentration than other alcoholic beverages. As a result, millennials are increasingly interested in ready-to-drink alcoholic beverages.

The growing popularity of ready-to-drink (RTD) beverages among the younger generation and millennials is expected to propel the expansion of the market. During the projected period, online distribution channels and the launch of high-strength ready-to-drink alcoholic beverages with natural and health-promoting components are expected to show profitable growth prospects. The COVID-19 pandemic has accelerated this market growth by banning bars and restaurants during lockdown orders, forcing consumers to recreate their favorite cocktail experience or learn the art of cocktail mixing from the comfort of their own homes. foyer. Amid the pandemic, consumers have resorted to alcohol-based RTDs as a convenient option. However, the growing negative influence on alcohol consumption is expected to hinder the expansion of the industry.

North America led the market in 2021 owing to the growing popularity of RTDs in developed countries such as the United States and Canada, changing customer lifestyle preferences, introduction of new and ethnic flavors and inventive product release improvements. The United States accounted for the largest share of revenue in the regional market due to growing customer demand for various flavors and shifting tastes towards on-the-go items. During the projection period, Asia-Pacific is also expected to increase significantly. Due to the growing consumption of alcohol in countries like India and China, the region is expected to fuel the growth of the regional market.

List of Ready-to-Drink (RTD) Liquor Market Key Players:
Anheuser-Busch InBev SA
Carlsberg Breweries A/S
Suntory Holdings Limited
Brown Forman
Asahi Group Holdings, Ltd.
Bacardi Limited
Heineken SA
Diageo plc.
Davide Campari-Milano SpA
Manchester Drinks, Loverboy
Simple Skiff Beverages, LLC (Ohza Mimosas)
Molson Coors Brewery
Black Magic Drinks, LLC
The SHS group
Other top players

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RECENT DEVELOPMENTS:
• In September 2022, Coca-Cola and Molson Coors expand their growing cooperation with the launch of a ready-to-drink cocktail. RTD cocktails will be produced with 100% real spirits, including premium Mexican tequila, and will feature popular cocktails on bar and restaurant menus across the country. Topo Chico Spirited will be produced, distributed and marketed by Molson Coors.
• In June 2022, The Coca-Cola Company and Jack Daniel’s announced a global agreement to launch the traditional Jack & Coke cocktail as an alternative to branded ready-to-drink (RTD) premixed cocktails. The drink will be inspired by the classic bar cocktail and made with Jack Daniel’s Tennessee Whiskey and Coca-Cola.

Ready-to-drink (RTD) alcohol market segmentation-
By type
• Hard Kombucha
o 3 to 5% alcohol
o 6 to 8% alcohol
o Others
• Hard seltzer
0% to 4.9% alcohol
0% to 6.9% alcohol
o Others
• Cocktails and Long Drinks
• Flavored alcoholic beverages
• Hard coffee
• Hard tea
• Spritzers/Wine Coolers
• RTD for sake
• Other types

By distribution channel
• Hypermarkets and supermarkets
• Specialty stores
• Other distribution channels

By region-
North America-
• United States
• Canada
• Mexico
Europe-
• Germany
• Great Britain
• France
• Italy
• Spain
• Rest of Europe
Asia Pacific-
• China
• Japan
• India
• South Korea
• South East Asia
• Rest of Asia-Pacific
Latin America-
• Brazil
• Argentina
• Rest of Latin America
Middle East and Africa-
• GCC countries
• South Africa
• Rest of the Middle East and Africa

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This press release was published on openPR.

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