Granola is a ready-to-eat cereal made from whole grains, oats, and a range of other ingredients such as seeds, nuts, candies, and dried fruits. It is the favorite breakfast food in many parts of the world, including Europe, Australia and New Zealand. It is a versatile grain that can be eaten in a number of ways. Consumers prefer to consume it cold after being soaked in milk, or can be consumed with juice or water. Also, it can be eaten like regular oatmeal when prepared in boiling water or milk. It can be mixed with yogurt, fruit salads or cooked with it.
The global packaged muesli products market is expected to experience substantial growth in the coming period. The demand for packaged muesli products is growing rapidly due to the growing preference for healthy breakfast options. Breakfast products that are both healthy and environmentally friendly are increasingly popular. Consumers try to minimize their consumption of pesticides and chemical fertilizers used to prepare packaged foods. In addition, the easy to prepare and consume nature of packaged muesli products is also triggering its demand in Asian countries. However, the high cost of packaged products and low awareness of the health benefits of muesli products limit market expansion in low-income countries. Still, an increase in disposable income and the evolution of food culture in emerging countries will provide an excellent opportunity for market growth during the forecast period.
The global packaged muesli products market is segmented into types, applications, and regions. Based on type, the global packaged muesli products market is categorized into bars, cereals, and others. The application segment of the market is separated into retail, convenience stores, supermarket, online and others.
Europe is likely to be the largest market for packaged muesli products during the forecast period. The growing move towards healthy breakfast options is driving the demand for packaged muesli products in the region. Asia-Pacific is expected to offer the most lucrative growth opportunities for market expansion. Factors such as increase in disposable income, rapid transition to healthy eating, and easy availability of products through online channels are mainly driving the market growth in the region.
Some of the major players operating in the global packaged muesli products market are Kellogg Co, PepsiCo, Bob’s Red Mill Natural Foods, Organic Indulgence, Dr. Oetker, Post Holdings, General Mills, Calbee, and Associated British Foods.
To quote, in 2019, Dr Oetker, one of the most recognized European food suppliers, recently introduced the German brand of muesli No. 1 “Vitalis”, in four crispy versions, namely chocolate granola, oats, honey and cornflakes, and Raisins & Honey in India, all imported directly from Germany.
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