Personal care is one of the fastest growing segments of the beauty industry, with innovations and products being launched daily. The personal care market was valued at $60 billion in 2017 and is expected to reach $78 billion by 2021. Several private product stocks should be on your radar if you’re looking for a way to invest in this booming industry. . Additionally, many personal products companies have performed well in recent quarters, providing investors with the perfect opportunity to enter the space and position themselves for long-term growth. To learn more about some of the best personal product stocks to invest in, read on…
elven beauty (ELF)
ELF is one of the most successful independent beauty retailers in the United States. Founded in 2003 by entrepreneurs Tarang Amin and Sanjeev Shah; the company sells a wide range of beauty products through its e-commerce site and physical stores. ELF’s 12,000 square foot flagship store in New York is its most successful store, with annual sales of approximately $5.5 million. This store includes a digital makeup studio and a makeup bar where customers can receive advice from beauty experts. ELF’s broad product line includes makeup, skincare, fragrance, haircare and nail polish brands like Too Faced, BareMinerals and Essie. The company’s top-selling products are its makeup palettes and lipsticks, with high-end brands like Urban Decay and Too Faced generating most of its sales.
Founded in the Netherlands in 1930, Unilever is a producer and distributor of personal care, food and household cleaning products worldwide. The company is a major player in the personal care industry, with a portfolio of trusted brands such as Axe, Dove and TRESemmé. Unilever’s Ax brand is one of the biggest names in the men’s grooming industry. Unilever’s skincare business generated approximately $1.8 billion in the company’s fiscal year ending August 31, 2018. The business is split into skincare, haircare , oral care and deodorants. Skincare products accounted for about 50% of the company’s total sales, with deodorants and oral care products accounting for about 30% each.
Coty Inc. (COTY)
Founded in Paris in 1904, Coty is a leading manufacturer and marketer of perfumes, skincare products and cosmetics. The company owns more than 40 fragrance brands, including Marc Jacobs, Calvin Klein and Davidoff. It is also a major player in the skincare and cosmetics industries, with some of its major brands being Rimmel, Sally Hansen and CoverGirl. % of this total. The company also manufactures and distributes its skincare products in approximately 90 countries around the world, with the United States being its largest market. Coty’s most famous fragrances include Eternity by Calvin Klein, Hugo by Hugo Boss and Cool Water by Davidoff. The company’s top-selling skincare products include its foundation products and concealer products, while CoverGirl’s lip and eye products also topped the list.
Veru Inc. (VERU)
Peru is a leading manufacturer of household cleaning products such as dishwasher detergents, all-purpose cleaners, and liquid hand soap. Founded in 1886 by Clarence Bouck, the company operates two manufacturing plants in the United States and employs more than 600 people worldwide. Vera’s household cleaning products are sold through partners such as Amazon and Walmart. The company’s best-selling products include its dishwasher detergent and all-purpose cleaner, with the former used by more than 90% of US households. Vera’s household cleaning products are priced between $1 and $5 a bottle, with the company’s flagship product, its all-purpose cleaner, selling for $1 a bottle. The company also offers a wide range of household cleaning products for pets, with its flea and tick spray being its top-selling product. Vera’s household cleaning products are now sold in more than 30,000 stores across the United States after expanding its distribution network in recent years. The company is also looking to increase its presence in the e-commerce channel, where it has started selling its products through Amazon.
The personal care industry is expected to grow over the next few years, creating many investment opportunities for investors around the world. Suppose you want to invest in this space, elf Beauty, Unilever, Coty Inc. and Veru Inc. could be great choices. Be sure to do research before buying stocks and always understand the risks of investing. Now that you know some of the best personal product stocks to invest in, what are you waiting for? Start your research and get the most out of this booming industry by investing in the companies on this list.