Singles and childless households are blasting new pet services and products


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These consumer profiles allocate between 1,500 and 5,000 pesos per month for services related to accommodation, catering, hairdressing services or therapy for pets.

Late marriages and a growing population of single and childless households are demographic and cultural changes that encourage better integration of pets into households as child substitutes.

While couples with children spend much of their income on things like housing, food and education, couples without children or single people invest more time and money in their careers, leaving them more resources to spend on goods, services, and pets. .

Nielsen statistics show that single people or childless couples spend between 1,500 and 5,000 pesos per month on services related to accommodation, catering, hairdressing services or therapy for pets.

“Many young people prefer pets to a spouse or partner,” he explains in an analysis by consultancy firm Research and Market.

Pets have moved from places outside the home, such as rooftops and gardens, to taking up space inside homes and integrating into homes.

“The theme of humanization was already present, however, the pandemic arrived and this generated a family ecosystem that included pets. The relationship grew stronger,” explains Alejandro Ahuad, director of Petco in Mexico. The stronger the bond, the more the consumer is willing to spend more on that family member,” he added in an interview with Expansion.

Functional kibbles -added with a specific ingredient that offers a specific health benefit to the animal-, to services such as schools, hotels, spas and specialized clinics have emerged in recent years. Even some apartment buildings already have pet amenities.

Beyond food

Alejandro Ahuad of Petco explained that although food is the category with the greatest momentum, accessories related to the well-being of pets are the second category in growth. There are some for pets, but also for humans, such as training courses or accessories for cleaning the hair of dogs or cats.

Bulk kibble (Ivet Rodríguez)

Cheaper per kilo: Inflation boosts bulk sale of pet food The rise in the price of bags of kibble has prompted dog and cat owners to reduce the amount of food to protect their wallets.

Petco intends to continue to gain market share. The strategy for now, having grown up with large stores, where they offer beauty, veterinary and training services, is to bet on Express stores, which are smaller in size with an offer of food, clothing and other accessories, such as beds, houses and food, since this size of premises will allow the company to reach places of high demand, such as the Condesa neighborhood in Mexico City, where there is a large concentration of pets.

Petco plans to close this year with 12 new stores and by 2023 they plan to lower the bar for 10 more units.

“In the future, other categories of care will be added, even for take care of our pets when they die, a category which is growing with the hotel industry and the question of nurseries, walks and everything related to health and well-being, ”explains the CEO of Petco.

Pet education

The company, which opened its first store in Mexico in October 2013, is one of those that has managed to grow with the market. It now has around 100 stores. Sales have grown by double digits every year since the first store opened in Mexico.

Ahuad says one of the strategies that has helped Petco attract owners of pets – dogs, cats and even birds – is to bring information closer together through interviews with experts on actions to maintain a healthy relationship with pets.

“When people live with their pet inside their home, they have to learn how to live with it to establish a good relationship in which neither the owner nor the dog or the cat gets frustrated and that’s when we intervene,” he said.

Specialized distribution, in addition to premium pet food, has seen its pet training courses increase. For Ahuad, it’s the result of the lockdown forcing people to spend more time with their pets inside their homes, a trend that has continued ever since.

Functional foods, a booming category

Paola Delgado, who leads the marketing area at ADM Animal Nutrition, the company that markets the Ganador and Minino brands, comments that they have increased by 6% in volume and 85% in value, as part of the market evolution , while visualizing a sophistication in the category, thanks to the fact that people are willing to spend more on the well-being of their pets.

Data from consulting firm Research and Market shows the pet food market in Mexico was worth $3.3 billion in 2020 and will grow at a compound annual rate (CAGR) of 5.4% between 2021 and 2026 .

Pet funeral services, a growing market

J García López opened the first pet funeral sanctuary, which exceeded its growth expectations. Services range from hearses to doghouses.

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(Photography: Cesar Hernandez / iStock)

Selene Ramirez

New pet services and products are a growing market. Among others, some of the demographic and cultural changes leading to greater integration of pets into households are late marriages and a growing population of single and childless households.

In addition to the spas, restaurants, specialty stores, and other services these family members can enjoy in life, there are others that have sprung up specifically to accommodate their departure.

According to Oscar Padilla Gómez, CEO of J García López and Bye Bye Friend, the above is related to the fact that it is increasingly common to find responsible owners of pets.

Under this premise, the funeral home launched Bye Bye Friend, which they describe as the first animal funeral sanctuary.

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(Courtesy)

Just as funeral services are contracted for people, this product J García López envisions an accompaniment at the time of death of a pet, a special hearse, farewell rooms, cremation, collection of ashes, sale of urns, niches and even the option to turn ashes into diamonds.

“Some of the ashes from pets, families turn them into ashes, and we do the same with humans. Today, more people turn the ashes of their pets into diamonds than humans,” condemned Padilla Gómez.

CEO J García López explained that currently the value of the pet market is around 35 billion pesos per year, while the value of funeral services is 12 billion pesos.

Nielsen statistics show that singles or couples without children spend between 1,500 and 5,000 pesos per month on services related to lodging, food, hairdressing services and even pet therapy.

Funeral services are no exception, Padilla explained that this aspect of the business has had an outcome beyond what was on offer when Bye Bye Friend launched.

“The contribution of companion animals within the group started between 3 and 5% and today we are between 20 and 25%. Every month we are increasing the sales of Future Pet Plans at a rate of 20% and at the end of the year we will surely close with a large number.”

Padilla explains that the demand is such that they plan to open a few crematoriums in 2023 as well as reception offices.

ANIMAL RELOCATION

“Alfonso Galindo from Best Mexico Pet Movers” Pet relocation is an important service, and thousands of “pet parents” around the world need to have their dogs, cats, and other animals shipped for a variety of reasons, including a move. , a new job, a family vacation, going to school, internet ownership of rescue shelters or adoption agencies, or in our case expats to and from Mexico.

Often, your career requires you to move your home and family to another place or even another country.

Land transportation

Best Mexico Pet Movers caters to pets that are restricted or unable to travel by air. This includes giant breeds, snub noses, and “dangerous dog breeds.” Additionally, some pet parents prefer long-distance private pet transportation and travel with their furry friends over air travel. This service is ideal for expatriates who want to move to and from Mexico.

http://www.bestmexicopetmovers.com

We are real people moving pets, people, and freight – we deliver our own customers to the places we serve. We offer domestic and international animal relocation.

We have been transporting pets since 2019 and are a Distinguished Member of the Animal Transportation Association (ATA)

We are USDA registered, which allows us to legally move pets overland in the United States. and federally licensed in Mexico as required by law

Mexico Daily Post

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