Peking Duk teams up with Sobah for Fake Magic Lager


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Electronic music duo Peking Duk have collaborated with First Nations-owned Sobah Beverages to release a limited edition non-alcoholic lager, available exclusively on the new online marketplace dedicated to supporting Australian social enterprises, INGgoodfinds.market.

The market is still open for window shopping but only available for trade on Saturdays until November 19. It sells products from companies such as Social Outfit, Two Good Co and Taboo Period Products.

Online market opens up as ING research finds a third (35%) of Australian adults want to buy from social enterprises more often, but a fifth (21%) of the nation don’t know how find them.

Peking Duk’s magic fake beer is named after the duo’s single. All proceeds from the limited edition lager will be donated to Sobah to support its work promoting First Nations culture, arts, language and history.

Dr. Clinton Schultz, proud Gamilaraay man, psychologist and founder of Sobah Beverages says:

“We loved collaborating with Peking Duk on this awesome project that will help us do more good and give back to grassroots organisations. Every beer we sell helps us in our mission to champion Aboriginal and Torres Strait Islander culture and reduce the stigma around sober socializing.

“Imagine the impact we could have if even half of Australians bought something from a social enterprise? That’s why initiatives like the ING Good Finds Market, which make it easier for Australians to find and support businesses that do good are so important.

Peking Duk decided to lend their creativity and taste buds to the new brew:

“We’ve been riding the booze-free wave for a while now, especially when we’re on tour and want to have a few drinks before the show, without getting a headache. We are therefore delighted to partner with Sobah to launch INGgoodfinds.market to create our own non-alcoholic lager to help Australians reduce their alcohol consumption. said Reuben Styles.

ING’s Carly Yanco says: “Since 2014, ING has supported over 100 social enterprises doing good. The launch of the ING Good Finds Market is just one of the ways we are helping to create a sustainable economy.

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