No-Hassle Fruit Juice Brand Eager Drinks Launches DTC Service | New

Eager Drinks has launched a service that delivers ambient juices directly to consumers.

Apples, oranges, pomegranates, cranberries, grapefruits, tomatoes and pineapples are each available in a multipack of six one-litre cartons for £15, including postage, as a monthly subscription or as a single order. There is also a “one of each” mixed box that includes all variations except tomatoes.

Eager Drinks was founded by Ed Rigg in 2007, to offer fruit juices that could be shipped at truck temperature and stored at room temperature, to reduce the electrical footprint associated with chilled beverages.

The brand, which markets itself as hassle-free, supplies shelf-stable juices to foodservice customers such as Young’s Pubs, Alchemist Bar & Restaurants, Stonegate Group and Hotel du Vin, as well as independent outlets.

“We want to change people’s perspectives and shopping behaviors when they buy fruit juice,” Rigg said. “Juices require huge watts of energy in supermarkets to refrigerate them and also take up space in our refrigerators, but they don’t need it. It’s really not that complicated.

“As the whole world needs to reduce its energy consumption, we want to provide great tasting, high quality juice without refrigeration. The industry is ripe for change, and we’re here to shake it up.

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