Los Angeles Party Drink Spill Headlines BeerBoard’s Big Game For 2022 Report

On-site hospitality tech leader reveals significant increase in beer volume, top brands and more details on football season finale

Los Angeles Party Drink Spill Headlines BeerBoard's Big Game For 2022 ReportSyracuse, NY (RestaurantNews.com) Sunday’s Big Game took place in Los Angeles and the entertainment capital of the world did not disappoint, especially when it came to raising a glass to celebrate a historic win at SoFi Stadium!

In BeerBoardit is 2022 Big Game Casting Report, the leader in on-site hospitality technology, tracked draft beer sales for its customers on February 13 and compared the stats to February 7, 2021 and February 2, 2020 – the dates of the previous two league games. In total, BeerBoard customers generate more than $1 billion in on-site draft beer sales in the United States each year.

This year’s Big Game For Report highlighted the impact a league game can have on host city bars, brewers and markets. Los Angeles saw a huge 341% increase in volume compared to 2021. As they celebrated an unforgettable night, Angeleno’s drink of choice was Model Particularwhich has also been the biggest mover among top brands poured with a 70% increase nationally and 212% increase in the LA area. Nationally, the Big Game drove up draft beer volume 41% compared to 2021.

Although it did not get the result it wanted, the city of Cincinnati yet celebrated his side’s first league appearance in 33 years with a 55% increase in volume compared to 2021. For The Queen City, bud light took home the crown of favorite draft beer. This is no surprise as Bud Light also took the top spot nationally and saw a 18% increase in casting volume.

To see the full 2022 Big Game Report, visit www.beerboard.com/2022-Big-Game-For-Report.

To learn more about BeerBoard, visit beerboard.com.

About BeerBoard

BeerBoard is the leading automated technology and intelligence company enabling the food and beverage industry to make business decisions across all of its bar operations. It manages over $1 billion in bar sales and 55,000 products with its industry-leading solution. The company’s patented digital platform captures, analyzes and reports real-time data related to bar performance, brand information, orders and inventory. Designed for retailers, brewers, and distributors, the versatile platform is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom revenue across the United States. To learn more about how BeerBoard is changing the bar industry with data-driven business decisions, go to beerboard.com.

Blake Heckel
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