Lion Announces Sale of UK Business to Odyssey Inns

Kirin subsidiary Lion has sold its UK craft breweries Fourpure Brewing Co and Magic Rock Brewing Co to Odyssey Inns.

The brands – which were operated in the country by Kirin’s Lion Little World Beverages unit – had undergone a strategic review earlier this year. The deal also includes Fourpure and Magic Rock breweries and taprooms in London, Huddersfield and Holmfirth, and craft beer bar Little Creatures in London.

The divestment will see Lion focus its future investments on its businesses in Australia, New Zealand and the United States, where the unit has acquired Bell’s Brewery and New Belgium in recent years.

“Odyssey brings together a great team with a clear passion for brewing and hospitality and is uniquely placed to drive Magic Rock and Fourpure forward,” said Gordon Treanor, Managing Director of Lion’s UK. “I would like to thank our brilliant team for their commitment and dedication, especially over the past two years. With excellent sales and brand momentum, the business is well positioned for the future under new ownership. »

Odyssey Inns is run by Stephen Cox, a veteran British hotelier who is also the co-founder of Devon’s Utopian Brewing.

“This is an incredible opportunity to take two outstanding brands, Fourpure and Magic Rock, to the next level,” said Cox. “Combined with a great hospitality proposition, fantastic people and state-of-the-art breweries, we truly have the platform to do great things. We are excited to start and get to know the team.

“We bring bags of energy and enthusiasm, an entrepreneurial spirit and strong industry experience, and we hope to bring joy to many more customers with these great beers.”

Fourpure Brewing was acquired by Kirin in July 2018, with Magic Rock later joining the unit in March 2019. Both brands were previously independently owned.

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