Lily Country Club to Implement IDeaS Revenue Management System Ahead of Resurgence in Demand

IDeaS, an SAS company, the world’s leading provider of hotel revenue management software and services, today announced that Lily Country Club will implement IDeaS Revenue Management System (RMS) at its 507-room Norwegian Golf Resort, the third largest hotel in the Oslo area.

Since opening in May 2021, Lily Country Club has responded well to domestic demand for leisure, but sought an automated revenue solution to expedite its time-consuming pricing processes and maximize revenue ahead of the expected return to international travel and business. of group.

  • Sophisticated technology –Lily Country Club will leverage the data-driven intelligence and operational efficiencies its modern technology stack will deliver, selecting only best-in-class systems with seamless integrations and high-quality support.
  • Automated precision –IDEaS’s advanced automation will allow Lily Hospitality Group to save time in its centralized revenue management approach and distribute more strategic pricing decisions (e.g. pricing by room type, handling overbooking decisions, etc.) .).
  • Group Optimization – With significant investments in event space and catering operations, the Lily Country Club is looking forward to welcoming group businesses back in the coming months and will be taking advantage of the group pricing review feature from IDeaS to ensure the most optimal combination of guest segments.

Christopher Gundersen, Chief Revenue and Distribution Officer, Lily Hospitality Group, said: “I have used IDeaS in other hotels and knew it was the best fit for Lily Country Club. I am confident that IDeaS RMS will help us proactively make the right decisions to maximize revenue opportunities. The automated system is easy to integrate and allows for much more transparent distribution, more reliable forecasts and more accurate pricing in the market.

Cheryl Hawksworth, Managing Director, EMEA, IDeaS, said: “IDeaS is delighted to partner with the beautiful Lily Country Club. Our industry-leading automated RMS will be the perfect tool to help their large resort optimize profitability and productivity ahead of the boom in travel demand we expect in the coming months.

About Lily Country Club

With 507 hotel rooms, restaurants, bars, conference rooms and a spa located 30 minutes from Oslo and 10 minutes from Oslo Airport Gardermoen, the Lily Country Club resort offers a unique experience located next to one of Norway’s leading golf courses. Welcome to Lys Country Club. Your club in the countryside. More information:

About Ideas

IDeaS, a SAS company, is the world’s leading provider of revenue management software and services. With over 30 years of expertise, IDeaS provides revenue science to over 18,000 clients in 145 countries. Combining industry insights with innovative data analytics technology, IDeaS creates sophisticated yet simple ways for revenue managers to make accurate, automated decisions they can trust. Results obtained. Transformed income. Discover greater profitability at

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