Recent warm weather has brought both stimuli and challenges for On Premise, CGA by NielsenIQ’s Drinks Recovery Tracker.
Average beverage sales by value at managed venues were 1% either side of pre-COVID-19 2019 levels on Saturday July 16 and Sunday July 17, as temperatures rose steadily across Great Britain. Brittany. The following day (Monday July 18), they jumped 9% compared to the same day in 2019, as consumers made the most of the weather by heading to brasseries and terraces.
CGA’s RISE platform found that just over 26,000 venues have beer gardens, patios, decks or other outdoor spaces used to host guests in hot weather, and more than two-thirds (72%) of pubs have outdoor space. Foreign trade can make a big difference in beverage sales, although with consumers spending their time in the sun, sales have been affected due to outdoor space capacity levels.
Sales then fell 12% on Tuesday July 19 as temperatures hit record highs and some opted to stay home. Sales were further affected by the decision of some operators to close sites due to extreme heat. They are also affected by the comparative sunny days in 2019.
As is usually the case in hot weather, cider sales surged, hitting a high of 55% on Monday from 2019. Beer and spirits sales both recorded double-digit growth on the same day, although soft drinks were down throughout the four-day heat wave. Wine sales were down 22-35% on each of the four days, prolonging a very difficult year for the category’s trade.
“Drinks sales generally increase when the sun is shining, but sometimes the temperatures are just too high to attract people to pubs, bars and restaurants,” said Jonathan Jones, CGA’s managing director, UK and Ireland.
“With growing pressure on consumer spending, the weather may also have tried to save money by drinking at home in the garden and ensuring they could enjoy the heatwave outside. Even when the sun is shining, it’s clear that while some sites thrive, others will continue to struggle to generate significant sales growth in real terms.