NAIROBI, Kenya, November 4 – Google has said that opening a product development center in Nairobi and hiring software engineers from diverse backgrounds across Africa will enable Google to create useful and useful to Africans and to the world.
This will contribute to product inclusion by giving local developers the opportunity to innovate starting with product ideas through to actualization, thus enabling Africa to have products that reflect their needs.
Annie Jean-Baptiste, Head of Product Inclusion and Equity at Google, explains that the process will focus on four main pillars: ideation, user research, testing (adversarial machine learning), and testing. marketing.
“As a global company, we seek to create products that reflect our footprint,” said Jean-Baptiste.
“Our products will no longer be made in America for the world, but we are passing it on to our other offices to make sure our products reflect the needs in the field,” she said.
Google, which announced plans to set up the Nairobi development center, has since announced plans to hire 100 software engineers who will work as a think tank for upcoming product ideas from across Africa.
“We look forward to improving our current products by continually raising the bar for products with a focus on respect for the user.
“To better understand our users, we are committed to building a workforce that is more representative of our users and a workplace that creates a sense of belonging for everyone,” she added.
The Head of Product Inclusion and Equity adds that special attention will be given to special interest groups and marginalized groups, as research has shown that creating products for people with various disabilities helps to improve the overall user experience with our products.
“We want to make sure that underrepresented voices are heard throughout the product development process – that means providing insights in the early stages of product ideation, prototyping, user research, UX design and marketing – all the way to launch,” she added.
“By doing so, we can create better and more globally relevant and useful products,” she noted.
To improve the suitability of all products, Jean-Baptiste added that Google now works with internal and external product champions to test all new products before they are released to the public.
“Google wants to collaborate. Google is open to discussion, asks for feedback, and is keen to work with partners to develop product solutions and smart regulation. We’re working together to build a privacy-focused, pro-consumer future. that works for everyone,” said Jean-Baptiste.
“Privacy is good for business. Companies that put privacy first build better relationships and build trust with their customers.”