Google is committed to creating products for the world from Africa


This will contribute to product inclusion by giving local developers the opportunity to innovate starting with product ideas through to actualization, thus enabling Africa to have products that reflect their needs.

Head of Product Inclusion and Equity at Google, Ms. Annie Jean-Baptiste said the process will focus on four main pillars, ideation, user research, testing (adversarial machine learning) and marketing.

As a global company, we seek to create products that reflect our footprint. Our products will no longer be made in America for the world, but we pass them on to our other offices to ensure that our products reflect the needs in the field.,” she says.

Google, which announced plans to set up the Nairobi development center, has since announced plans to hire 100 software engineers who will work as a think tank for upcoming product ideas from across Africa.

We look forward to improving our current products by continually raising the bar for products with an emphasis on respect for the user.

To better understand our users, we are committed to building a workforce that is more representative of our users and a workplace that creates a sense of belonging for everyone,” she added.

Additionally, Jean-Baptiste said special attention would be given to special interest groups and marginalized groups.

We design our products with equity in mind from the start. Inclusion should not be an afterthought. We want to make sure that underrepresented voices are heard throughout the product development process.

This means providing information from the earliest stages of product ideation, prototyping, user research, UX design and marketing, all the way to launch. By doing so, we can create better and more globally relevant and useful products,” she says.

To improve the suitability of all products, Jean-Baptiste noted that Google now works with internal and external product champions to test all new products before they are released to the public.

Google wants to collaborate. Google is open to discussion, asks for feedback, and is keen to work with partners to develop product solutions and smart regulation. We work collaboratively to build a privacy-focused, pro-consumer future that works for everyone. Privacy is good for business. Companies that prioritize privacy build better relationships and build trust with their customers.” she says.

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