Global energy drink market to be driven by rising healthcare

Expert Market Research’s new report titled “Global Energy Drinks Market Size, Share, Price, Trends, Growth, Analysis, Key Players, Outlook, Report, Forecast 2021-2026”, provides an in-depth analysis of the global energy drinks. market, assessing the market based on its type, product, consumers, distribution channel and major regions.

The report tracks the latest industry trends and studies their impact on the overall market. It also assesses market dynamics, covering key demand and price indicators, as well as market analysis based on SWOT and Porter’s Five Forces models.

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Key highlights of the report include:

Market Overview (2016-2026)

Historical market size (2020): 57 billion USD
Forecast CAGR (2021-2026): 7%
Forecasted market size (2026): 86 billion USD

The growth of the global energy drink market is driven by rising health awareness and rapidly changing lifestyle as well as increasing consumer awareness of the health benefits of the product. Rapid urbanization, soaring disposable incomes, and increased sports activities have contributed to an increase in the consumption of non-carbonated beverages.

Teenagers consume a lot of energy drinks because many companies claim they improve their performance, alertness and endurance. Long and irrational working hours, as well as the increasing frequency of social events, are driving consumers to buy energy drinks. In addition, new products can help companies capitalize on the enormous growth potential of emerging economies.

Industry definition and major segments

An energy drink is a drink that contains a high concentration of a stimulating ingredient, usually caffeine, along with sugar and, in some cases, supplements such as vitamins, carnitine, taurine, extracts of plants or amino acids. It is marketed as a product that can improve physical performance and mental alertness.

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Based on Product, the market is split into:


Based on Type, the industry is segmented into:


Based on the consumer group, the market can be classified as follows:

Geriatric population

Based on distribution channel, the market is split into:

Horeca distribution
Off-Trade Distribution and Direct Sales

On the basis of region, the market is split into:

North America
Asia Pacific
Latin America
Middle East and Africa

Market trends

Consumption of energy drinks has become a status symbol, especially among young people. Such consumer buying behavior is expected to accelerate the overall demand for the product, thereby contributing to the development of the energy drink industry. In urban areas, the consumption of alcohol in conjunction with all of these energy drinks is quite common.

Moreover, many regular partygoers prefer soft alcoholic drinks, leading to high consumption of alcoholic drinks containing on average around 2 to 5% alcohol by volume. The presence of substitutes is expected to pose a serious threat to the growth of the global market. Soft drinks, malt drinks and cold-pressed fruit juices compete fiercely with energy drinks.

Main market players

The major market players are Red Bull GmbH, Monster Beverage Corporation, Rockstar Inc., The Coca-Cola Company, PepsiCo, Inc., AriZona Beverage Co., National Beverage Corp., Living Essentials, among others. The report covers market shares, capacities, plant rotations, expansions, investments, and mergers and acquisitions, among other latest developments of these market players.

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Media Contact

Company name: Claight Corporation
Contact Person: Elena Jones, Corporate Sales Specialist – US
Email: [email protected]com
Toll Free: +1-415-325-5166 | +44-702-402-5790
Address: 30 North Gould Street, Sheridan, WY 82801, USA

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