JOHNSON CITY, Tenn. (WJHL) — East Tennessee State University’s first home football game with beer produced less than 1,000 foam and seltzer sales and less than $1,500 in revenue for the university.
Despite representing the highest percentage of all net food and beverage contract revenue at East Tennessee State University (ETSU), alcohol sales during the Bucs’ home football game against the University of Tennessee-Chattanooga brought in less than $1,500 in revenue.
ETSU receives a 30% commission on alcohol sales in accordance with its contract with Sodexo, which provides food, beverage and catering services to the university.
While that’s higher than all of the other commissions in the contract, after “applicable royalties are deducted,” it equates to about $1.34 for every $9 beer or seltzer water sold, said the director of communications at ETSU, Jessica Vodden, in an email Friday. News Channel 11 has requested information on ETSU’s position on beer sales after the university announced on September 27 that it would start selling beer and seltzer water at football games. home at William B. Greene Jr. Stadium
Beer sales debuted in a cool, rainy game on October 1. Reported attendance was 10,247.
Vodden reported that a total of 940 tickets for a 16-ounce beer or seltzer water were sold. This brought ETSU’s take to $1,259.80.
The debut of seltzer foam and water suggests that even if sales take off during games with better weather conditions, the new option is unlikely to be a major source of revenue. Even if ETSU sold 10 times as many drinks every game over a five- or six-game home season, the total take would be less than $75,000.
Beer selections include Bud Light, Miller Light, Michelob Ultra, Budweiser, and Coors Light, while the seltzer on offer is White Claw Black Cherry.
ETSU uses a wristband system for its sales. Fans can purchase one wristband per transaction with a maximum of three drink tabs on each wristband. Wristbands and Drink Tabs are no longer available once the game reaches the 7-minute mark in the third quarter. The beer distribution tents close at the end of the third quarter.
The next chance for Buc fans to enjoy a chill will come when the team host Samford on October 22 at 3:30 p.m.