Individuals working to maintain nutritional balance, increasing disposable income of individuals is expected to propel the growth of the global energy drink market.
PORTLAND, OR, USA, July 14, 2022 /EINPresswire.com/ — According to the report, the energy drink industry was pegged at $45.8 billion in 2020 and is projected to reach $108.4 billion by 2031, growing at a CAGR of 8.2% from 2022 to 2031.
Drivers, constraints and opportunities
Rising health awareness, changing lifestyle of consumers and increasing demand for health and wellness products have boosted the growth of the global energy drink market. However, an overdose of caffeine can cause nausea, high blood pressure, and restlessness. This factor is hampering the growth of the market. On the contrary, consumer preference for beverage consumption would open up new opportunities in the future.
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The Covid-19 pandemic has disrupted the supply chain. Labor shortages and the prolonged lockdown have created challenges in manufacturing facilities and raw material supply.
Also, as several sports activities have been postponed due to the pandemic, the demand for energy drinks has decreased.
Non-alcoholic segment to show highest CAGR through 2031
By type, the non-alcoholic segment is estimated to register the highest CAGR of 8.3% during the forecast period. Furthermore, the segment led the market in terms of revenue, contributing more than half of the global energy drinks market in 2020, due to the presence of caffeine in non-alcoholic energy drinks that increase alertness and improve mental health. mood. The report includes alcoholic segment analysis.
The adult segment held the largest share
By end-user, the adult segment held the largest share in 2020, contributing nearly half of the global energy drink market. Furthermore, the segment is estimated to register the highest CAGR of 8.5% during the forecast period, owing to the increase in the consumption of energy drinks by working adults to maintain a lifestyle. healthy. The report includes analysis of children and adolescents segments.
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North America gets the lion’s share
By region, the North America market held the largest share in 2020, accounting for approximately one-third of the market, owing to the increase in health issues and increased awareness of the benefits of energy drink consumption. However, the global energy drink market in Asia Pacific is expected to show the highest CAGR of 8.8% during the forecast period, owing to the easy availability of energy drink across multiple platforms from modern commerce to channel of online sales.
Main market players
Monster Beverage Corporation
The Coca-Cola Company
Arizona Beverage Company
National Beverage Company
Dr. Pepper Snapple Group
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