Drinks sales in pubs are 0.5% above 2021 levels

However, trading was down 13% from the same week in 2019, although this figure was skewed by the August bank holiday weekend falling during the same period.

CGA UK and Ireland managing director Johnathan Jones said: “The bank holiday weekend makes comparisons difficult, but it is clear that drinks sales are well below expected levels, in especially when we take into account the effects of inflation.

Fluctuating sales

“With weekend sales particularly sluggish, we may well see the effects of consumers being more cautious about their discretionary spending.”

According to CGA data, beverage sales have fluctuated over the past week, topping 2019 by double digits on Tuesday and Wednesday (August 23 and 24), but falling on Friday and Saturday (August 26 and 27).

In addition, the top five beverage categories were below levels of three years ago, although soft drinks (down 9%) and beer (down 10%) fared better than wine. (down 16%), cider (down 19%) and spirits (down 26%).

Difficult moments

It comes like last week tracker showed in the seven days to Saturday August 20 that beverage sales at managed venues were down 1% from the same week in 2019.

Moreover, earlier this month, inflation topped 10%, with food prices making the largest contribution to rising inflation rates between June and July 2022.

Jones added: “On-site businesses will need to be at the top of their game to generate growth in the last four months of the year, and the sector needs and deserves appropriate government support in the face of soaring costs for maintain it in these difficult times.”

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