Since 1827, Ballantine’s has been producing Scotch Whiskeys in a variety of blends and malts and shipping bottles and casks all over the world. These days, however, whiskey is seen as an older gentleman’s drink and not something for children. Which makes sense, given the age limit for drinking alcohol in most countries, but it’s a bit of a problem when even 20s and 30s don’t end their days with a nightcap.
What Ballantine needed was a connection to video gaming to reach a wider, younger audience. And it looks like he found one in the Borderlands franchise’s Mad Moxxi.
Today Ballantine’s and Gearbox announced a new partnership that will see Mad Moxxi “appointed as Director of Galactic Expansion (CGEO) to help launch the world’s second largest scotch into the stratosphere of gaming”. Along with this new partnership and the nomination of the best bartender in Borderlands comes a crossover of products that has lasted ages.
Ballantine’s x Moxxi’s Bar Edition Blended Scotch Whiskey will be a limited-run product available at select retailers in the coming weeks. Ballatine’s didn’t say what sets Moxxi’s drink apart from its normal blended whiskey products, but it did say each bottle will have Borderlands 3 exclusive content. Expect something like skins, weapon charms and other Ballantine-themed cosmetic items.
Additionally, Moxxi “will be recruiting its own team of the best Vault Hunters in the galaxy to help spread the word, spread their adventures, hand out exclusive giveaways, and share the latest Mad Moxxi scoops.” For more on what this could mean, follow Mad Moxxi’s personal Twitter feed here.
“We’ve been following Moxxi’s adventures in Pandora for some time now and we’re thrilled to have such an infamous entrepreneur on board. is not easily forgotten,” praised Mathieu Deslandes, Marketing Director of Ballantine’s. “I have no doubt that Moxxi will help catapult Ballantine’s to galactic heights and encourage the Vault Hunters to stay true to themselves.”
Ballantine’s x Moxxi’s Bar bottles will be limited, so be sure to check with your local retailer. And expect more products to be announced later in 2022.
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