Bacardi USA and FIU’s Chaplin School of Hospitality & Tourism Management contribute to the FUTURE of the hospitality industry


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CORAL GABLES, Fla.–()–The family-owned Bacardi company continues to be committed to creating positive impact and opportunity within the hospitality industry through its partnership with the Chaplin School of Hospitality & Tourism Management at Florida International University (FIU). FUTURE PROOF is a Chaplin School-certified program, open to US-based applicants, built in collaboration with award-winning members of the bar industry, and supported by Bacardi USA

In today’s job market, hospitality, one of the sectors hardest hit by the pandemic, is rebuilding its talent pool across the industry. The leisure and hospitality sector has been the biggest contributor to recent employment numbers, adding an average of 78,000 jobs per month so far this year, according to the October 2022 US Jobs Report.

In February 2020, Bacardi and the Chaplin School created the Bacardi Center of Excellence with a vision to inspire and educate the hospitality community about minds, entrepreneurship and beyond. The program established a beverage curriculum and created opportunities for collaboration between the two entities through a $5 million gift from Bacardi USA, providing student financial aid and establishing chairs. This has led to learning opportunities such as BacardiTeach. Through FUTURE PROOF, participants can sign up to receive training to develop a career in the art of bartending and mixology.

“Bartenders are the backbone of our industry and we are excited to continue to provide meaningful learning platforms that unlock opportunities in our industry through Bacardi’s ongoing partnership with the Chaplin School of Hospitality & Tourism Management,” said said Adrian Biggs, advocacy director at Bacardi North America. “We worked with the best in the industry to create FUTURE PROOF to give anyone who dreamed of a career in hospitality the right start to a successful career as a bartender.”

The program was created by some of the most renowned names in the bar industry – global bar operator, Steve Schneider; one of the strongest advocates of sustainability in spirits, Claire Sprouse; and cocktail philosopher Jim Meehan. These famous pioneers are actively shaping bar programs around the world today. FUTURE PROOF encapsulates their knowledge and expertise, giving program participants the tools they need to excel as hospitality professionals.

“FUTURE PROOF is an incredible collaboration and shows how the Chaplin School is advancing the future of hospitality education through innovation,” said Brian Connors, Founding Director of the Bacardi Center of Excellence and Professor at FIU Chaplin School, the hotel program ranked among the top 10. . “As the fourth largest academic institution in the United States, FIU is committed to an education that opens doors at all levels, and through this incredible partnership with Bacardi, we are able to expand our role in as educators of current and future leaders and professionals in the hospitality industry.

The FUTURE PROOF program is divided into two segments, with a FUTURE PROOF DIGITAL module which includes introductory modules covering service, history of cocktails, bar tools and techniques, preparation of ingredients, production of spirits and classic cocktail recipes. Next is FUTURE PROOF LIVE, an in-person module that will be rolled out nationwide with a program featuring prominent members of the local bar community.

After completing the digital and live programs, students will receive their certificate program in Future Proof Bar training from FIU’s Chaplin School of Hospitality & Tourism Management.

Registration for the program is now open for a fee of $99 at https://futureproof.fiu.edu/.

About Bacardi USA, Inc.

Bacardi USA, Inc. is the United States import and distribution arm of family-owned Bacardi Limited, the world’s largest privately held spirits company. The company has a portfolio of some of the most recognized and best-selling spirits brands in the United States, including BACARDÍ® rum, GRAY GOOSE® vodka, PATRÓN® tequila, DEWAR’S® Blended Scotch Whiskey, BOMBAY gin SAPPHIRE®, CAZADORES® 100% blue agave tequila, vermouth and MARTINI & ROSSI® sparkling wines, and other leading and emerging brands. Visit www.bacardilimited.com or follow us on Twitter, LinkedIn Where instagram.

About the Chaplin School of Hospitality & Tourism Management

Florida International University Chaplin School of Hospitality & Tourism Management is a Top 10 hospitality schools among US public universities and ranked 33rd in the world. Nearly 2,000 undergraduate and graduate students from across the country and around the world choose FIU for its outstanding reputation, advantageous campus locations in Miami, expert faculty, rich curriculum, and real career opportunities in the international hospitality, restaurant, beverage management, travel, tourism, revenue management, entertainment and large-scale, large-scale event industries. As the leading diverse hospitality program with over 70% women and students from 74 countries represented, The Chaplin School educates more Black and Hispanic undergraduate students than any other school. In August 2006, FIU opened the first American School of Hospitality and Tourism in Tianjin, China. The Marriott Tianjin China Program, ranked #1 in China, is FIU’s largest international program, with a capacity of up to 1,000 students. For more information about the Chaplin School of Hospitality & Tourism Management at Florida International University, visit http://hospitality.fiu.edu.

About the FRC:

Florida International University is a Top 50 public university that drives real talent and innovation in Miami and around the world. High research activity (R1) and high social mobility combine at CRF to elevate and accelerate learner success in a global city with a focus on the areas of environment, health, innovation and of Justice. Today, the CRF has two campuses and several centers. FIU serves a diverse student body of over 58,000 and 260,000 Panther alumni. U.S. News and World Report ranks dozens of CRF’s programs among the best in the nation, including International Business at No. 2. Washington Monthly Magazine ranks CRF among the top 20 public universities contributing to the public good.


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